Werdany Abdelrahman.
Founder & producer, The Hub Productions. Owner of injection.studio.
Werdany founded The Hub Productions in Cairo in 2010 with one idea: aesthetic medicine deserves to be filmed with the same craft as cinema.
Sixteen years later, The Hub works with the biggest aesthetic brands in the world — Teoxane, Merz, Restylane, RRS by Skintech, Plenhyage, SFERA Hybrid Filler and mdceuticals — and with the leading aesthetic doctors of Egypt and the Middle East, covering IMCAS, AMWC, Cairo Face, Sharm Derma and ICCE.
Today The Hub operates from Cairo, Dubai and Brussels. In parallel, Werdany owns injection.studio, a studio dedicated to aesthetic-medicine content: procedure filming, live injection demos, doctor education and product launches.
"We develop aesthetic medicine into cinema."